Inspired by the calm, graceful and efficient movements of fish, we have created a completely new kind of timepiece - Bonito. With its iconic pendulum tail and lustrous patterns Bonito is a fun must-have accessory that fits any space.

Passionate about fish and ocean life Bonito's founder Gil Muller set out to create a brand that is about more than timekeepers. Partnering with the amazing ocean charity Blue Marine Foundation Bonito is contributing 15% of every timepiece to ocean preservation projects around the world. The Blue Marine Foundation exists to combat over-fishing and the destruction of biodiversity through the creation of marine reserves and the promotion of sustainable fishing. BLUE’s aim is to place 10% of ocean under protection by 2020, with a long-term aim of 30% protected! We hope our Bonitos will bring excitement to as many people as possible and will do a small part in preserving one of our planets most beautiful and important resources.




"All my life I have been fascinated by the seas and I am very happy and grateful to be able to use the skills that I have available to help protect that amazing habitat” - Gil, Founder of Bonito.


Bonito was founded in 2016 by Designer and creative entrepreneur Gil Muller and is headquartered in London, England.